Transforming underperforming ad spend into a scalable growth engine.

Case Study: Paid Advertising for a Retail Media Platform

Client Overview

Industry: Retail Media / E-Commerce Advertising
Business Model: Retail media platform helping brands advertise across in-store and online channels.
Core Offer: Enabling brands to run targeted campaigns on retail platforms, reaching shoppers at the point of purchase.

The client had strong retail partnerships and ad inventory, but their own paid advertising efforts weren’t generating enough qualified leads. They were investing in Google and LinkedIn ads without clear targeting or measurement, leading to inconsistent ROI.

Our Approach:

We built a data-driven paid advertising strategy designed to boost qualified leads and reduce wasted ad spend.

Key steps:

• Conducted ad account audit to identify inefficiencies and missed opportunities.

• Defined precise audience segments (brand marketers, e-commerce managers, retail advertisers).

• Launched new Google Search and LinkedIn campaigns focused on high-intent keywords and job roles.

• Set up conversion tracking and a reporting dashboard to measure performance in real time.

Results After 3 Months

+180% increase in qualified leads in 60 days
35% reduction in cost per lead
Clear, repeatable campaign framework now used by the client’s internal team

💬 What the Client Said

“FreshMarketers helped us turn our ad spend into real results. Their team didn’t just optimize our campaigns — they helped us understand our audience, refine our message, and scale what worked.

We’re seeing better leads, stronger engagement, and a clear path forward.”

— Managing Director, Ship Rentals & Sales

Paid Advertising

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