Turning sporadic inquiries into a predictable, high-quality lead pipeline.

✨ 2. Brand Building

Tailored plans to achieve your goals.

Case Study: Lead Generation for a Software Company

Client Overview

Industry: Software / SaaS
Business Model: B2B software company selling productivity and collaboration tools to small and medium-sized businesses.
Core Offer: Cloud-based software solutions to streamline team communication, project management, and workflow automation.

The client had a strong product but struggled to generate qualified leads consistently. Their sales team relied mostly on inbound inquiries, and their outbound campaigns were fragmented and low-converting.

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Email Newsletters

Introduce products and services, offer promos via emails.

Before you spend another dollar on ads or content, you need a plan that ties everything together.

We’ll dig into your business goals, audience, and budget to build a step-by-step marketing roadmap that makes sense — and gets results.

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Marketing Strategy & Roadmap

Brand Building

We help you define how your business looks, sounds, and feels — so you attract the right audience and stand out from the noise.

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Our Approach: The Marketing Roadmap

We implemented a full-funnel lead generation strategy designed to fill the pipeline with qualified prospects.

Key steps:

• Conducted a lead flow audit to understand gaps in targeting and messaging.

• Defined ideal customer profiles (ICPs) across industries, company sizes, and decision-makers.

• Built targeted LinkedIn and email outreach campaigns tailored to specific buyer personas.

• Developed content offers and landing pages to capture high-quality leads.

• Set up lead scoring and CRM integration for sales follow-up and tracking.

Results After 3 Months

+220% increase in qualified leads within 3 months
40% higher response rate on outreach campaigns
Sales team gained a predictable, scalable pipeline

💬 What the Client Said

“Working with FreshMarketers transformed our approach to lead generation. Their strategy not only filled our pipeline with the right prospects, it also helped our sales team close deals faster.

We now have a clear process and can measure what’s working — it’s been a game-changer.”

— Head of Sales, Solutions

Marketing Strategy & Roadmap