Transforming a trusted ship broker into a modern, recognizable maritime brand.

Case Study: Brand Building for a Ship Renting & Sales Company

Client Overview

Industry: Maritime / Ship Renting & Sales
Business Model: B2B & B2C ship rentals, purchases, and brokerage services
Core Offer: Helping clients rent, buy, or sell ships quickly and reliably with full-service support and verified listings.

A trusted player in the marine industry, this company offered quality vessels and expert advice — but their brand lacked cohesion. Their online presence didn’t reflect the professionalism or reliability of their operations, making it hard to stand out in a global, competitive market.

Our Approach:

We developed a complete brand building strategy to position them as a modern, reliable, and customer-focused leader in the marine industry.

Key steps:

• Defined brand personality, voice, and core message to reflect trust and expertise.

• Created a refreshed visual identity — logo, colors, typography, and imagery.

• Built consistent brand guidelines for website, social media, and marketing materials.

• Optimized their online presence with clear messaging and storytelling.

Results After 3 Months

+180% increase in qualified leads in 60 days
35% reduction in cost per lead
Clear, repeatable campaign framework now used by the client’s internal team

💬 What the Client Said

“FreshMarketers transformed the way our brand looks and feels. We finally have a clear identity that reflects who we are — professional, trustworthy, and global.

Our new brand presence has already started attracting the right kind of clients, and the feedback from our partners has been incredible.”

— Managing Director, Ship Rentals & Sales

Brand Building

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