Helping a B2B SaaS Innovator Build a Strategic Marketing Roadmap for Scalable Growth

Case Study: AI-Accelerated Software Delivery Framework

Client Overview

Industry: B2B SaaS / Software Development
Business Model: “AI-Accelerated Software Delivery Framework”
Core Offer: Combining expert engineers with AI-powered tools to deliver production-ready web solutions 10x faster and up to 70% cheaper.

A B2B SaaS company with an AI-driven development model — delivering web apps 10x faster and 70% cheaper — needed a clear marketing roadmap to match its technical edge. Their message was strong, but their strategy wasn’t structured for consistent growth.

Our Approach:

We built a 90-day marketing roadmap focused on clarity, positioning, and lead generation.

Key steps:

• Refined their brand story to resonate with startups, scale-ups, and enterprises.

• Designed a channel strategy (LinkedIn, SEO, Email, Paid Ads).

• Built a lead funnel with optimized landing pages, automation, and targeted content.

Results After 3 Months

+220% increase in qualified inbound leads

3x more demo bookings from organic LinkedIn activity

25% lower cost per lead on paid campaigns

💬 What the Client Said

“FreshMarketers helped us go from scattered marketing efforts to a clear, strategic roadmap that actually brings in the right leads.

Their process made our complex service easy to explain — and even easier to sell.”

— Head of Growth, AI-Accelerated Software Delivery Framework

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Marketing Strategy & Roadmap