Google Ads
Search, display, YouTube and performance-focused campaign strategy, setup, testing and ongoing optimization.
Independent performance marketing specialist · Available for projects
Ads that reach.
Tracking that proves.
Growth that matters.
I help businesses turn advertising budgets into measurable results — combining paid media strategy, conversion tracking, and scroll-stopping creatives.
Strategy · Campaign setup · Creative production · Tracking · Optimization
PLATFORMS I WORK WITHGoogle AdsMeta AdsCriteoTikTok AdsYouTube AdsInstagram Ads
01 / What I do
Everything your ads need.
Under one roof.
From the first audience insight to the final conversion, I connect the pieces that make digital advertising work.
Meta & Instagram Ads
Audience strategy, campaign structures, remarketing and creative testing designed to drive action.
Criteo Advertising
Commerce-focused display and retargeting campaigns that help reconnect with high-intent audiences.
TikTok & YouTube Ads
Attention-grabbing video campaigns, audience targeting and creative experiments across discovery channels.
Tracking & Analytics
Website conversion tracking, Google Tag Manager, GA4, ad pixels, event setup and measurement troubleshooting.
Ad Design & Creatives
Ad visuals, campaign concepts, copy and creative variations made for each platform and audience.
The difference
Running ads is easy.
Making every click count is the real work.
Good performance marketing is more than launching campaigns. Your message, creative, targeting, landing page and tracking all need to work together. That's where I come in.
02 / How I work
A clear process.
No guesswork.
01 / DISCOVER
Understand
Review your business, goals, audience, current campaigns and conversion journey.
02 / BUILD
Set up
Structure campaigns, implement tracking and develop ads that match your offer.
03 / IMPROVE
Optimize
Test audiences, creative, messaging and campaign performance using real signals.
04 / MEASURE
Report
Translate campaign data into understandable insights and actionable next steps.
03 / Good to know
Straight answers.
Which advertising platforms do you work with?
Google Ads, Facebook and Instagram Ads, Criteo, TikTok Ads and YouTube Ads. The right mix depends on your goals and audience.
Can you set up conversion tracking on my website?
Yes. I can help configure and troubleshoot website tracking, including Google Tag Manager, Google Analytics 4, advertising pixels and conversion events.
Can you create the ad creatives too?
Yes. I can create ad visuals, messaging and creative variations suited to the campaign and platform.
Do you help with existing ad accounts?
Yes. I can review existing campaign setups, identify improvement opportunities and help optimize performance.
Do you offer one-time projects or ongoing support?
Both can be discussed, depending on the scope — from a tracking setup or account audit to ongoing campaign management.
Your next move
Let's make your
marketing work harder.
Need better campaigns, clearer tracking or stronger ad creatives? Tell me what you're working on and let's find the right next step.
Start a conversation ↗