A recent report says that there are now over 5 billion people using social media, which is more than 60% of the world’s population. People spend about 2 hours and 23 minutes on social media every day, using about 6.7 different platforms each month.
TikTok is the most popular platform, with users spending around 34 hours per month on it.
Instagram is now the most popular social media platform, beating WhatsApp. About 16.5% of internet users prefer Instagram, compared to 16.1% for WhatsApp.
The report covers a lot of data about the internet, social media, smart devices, gaming, and online shopping. Some other interesting points from the report include:
The average person spends about 6 hours and 40 minutes online every day.
Facebook’s advertising reach has grown a lot over the past year.
LinkedIn, Snapchat, WeChat, and Pinterest have all gained more users.
Companies spent about $720 billion on digital advertising in 2023.
People spend 17 minutes less per day watching TV compared to last year.
TikTok videos with the hashtag #fyp have been viewed over 55 trillion times.
People post more about dogs than cats on Instagram and TikTok.
The co-founder of We Are Social says that social media is very important for connecting with others and that TikTok has changed how people use social media. It’s not just for broadcasting messages anymore – brands need to think differently to connect with people online.
The chief strategy officer at Meltwater says that with so many people using social media, it’s important for brands to understand what people like and what’s popular. TikTok, Instagram, and professional networks like LinkedIn are becoming more popular, so brands need to adapt and tell stories that engage people.
In other news, Sprout Social has launched a mentorship program for social media and marketing professionals, aiming to help people develop their careers and connect with others in the industry.